Grumpy Mule Subscription

    • Brand look

    • Packaging

    • Communication design

  • Pick is just out of the stables - so a bit early to tell. We’ll keep you up to date.

Big Challenge: bring retail coffee into the home

Innovative business meets incredible coffee in sustainable packaging. On the tail of Grumpy Mule's hugely successful relaunch comes 'Pick' - the new subscription service from the Cafédirect Group stable.

Our new packaging and brand look aims to create a joyful unboxing experience that reflects the brand’s playful character and quality-focused positioning.

“What an incredible piece of work. If the highly successful relaunch wasn’t enough, this takes it all to a whole new level!”

John Steel, Cafedirect CEO

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Yup!