Agility is everything in the business of branding.
You need brilliant thinking and creativity - at a pace.
We are brand builders and entrepreneurs ourselves.
That’s why the F&F Hub exists.
Always collaborative and entirely bespoke, every insight, strategy, and resulting solution is crafted around you and your individual brief.
You want real experts, and for them to be obsessing about your brand and its future.
Our ‘frank and friendly’ team has worked across most FMCG categories, at some of the world’s most respected consultancies.
Human. Unifying. Boundless.
Human. Unifying. Boundless.
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![A woman smiling and posing with her head resting on her hand in a cozy indoor setting.]()
Alex Durbridge
Creative Director
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![Close-up black and white photo of a middle-aged man with a beard and mustache, smiling slightly, resting his chin on his hand.]()
Derek Johnston
Brand Narrative Lead
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![A black and white portrait of a woman with shoulder-length hair, smiling, wearing earrings and a light-colored top.]()
Carol Lavender
Strategy and Direction Lead
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![Black and white portrait of a smiling woman with long hair and bangs, wearing a dark top.]()
Rachel Turner
Research and Insights Lead
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![Black and white portrait of a middle-aged man with glasses, wearing a turtleneck sweater, indoors with blurred background.]()
David Rea
Brand Innovation Lead
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![A black and white photo of a young man with short hair, smiling, wearing a light-colored shirt, in an indoor setting with shelves in the background.]()
Matthew Pumfrett
Graphic Designer
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![A woman with long dark hair smiling, with a background of houseplant leaves.]()
Bev Cook
Senior Graphic Designer
Our Services
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Major Refreshes
Identity Creation
Packaging Design
New Product Branding
Brand Guidelines
Brand Innovation
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Insight development
Brand Creation
Brand Positioning
Brand Architecture
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Brand Story
Brand Personality
Naming
Writing For Brands
Tone of Voice
