Big Challenge: keep ethical coffee alive

F&F has been working with the ethical leader in coffee for nearly a decade. As their dedicated branding partner, we’ve supported all major changes in strategic focus and design across the range.

Our ongoing mission has been to raise awareness that great quality coffee can also be great for the growers and the environment.

Cafedirect

  • Cafédirect is now the UK’s biggest Fairtrade coffee brand.

    Growth in market share from 4% to 7.7% (2018-2022) without big budgets.

    • Brand positioning

    • Research planning

    • Brand identity

    • Packaging design

    • Copywriting

    • Brand world

    • DBA (Design Business Association) Awards - Gold award for effectiveness in brand transformation and business success.

    • FAB (Food and beverage awards) -  Gold for brand effectiveness.

“F&F is incredibly team based, very much part of ours – it’s a partnership that creates tremendous value. Highly recommended if you want real results. We are where we are because of them.”

John Steel, Cafedirect CEO

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