Big Challenge: awaken the nation to plant fibre
This prebiotic, plant-based fibre drink is a first-to-market challenger in the growing gut health category.
F&F, together with a team of industry experts, is driving consumer understanding of gut health and creating a ‘positive new habit’ in our daily lives.
Deeply
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Nationwide listing in Holland & Barrett
Whole Foods Market, Darts Farm (winner of best farm shop in 2025)
100s of independents from farm shops to delis & whole foods stores
Listed across all Soho House locations in UK
Deeply featured by Fearne Cotton and Trinny London to millions of UK followers
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Naming
Research
Brand positioning
Brand identity
Packaging design
Copywriting
Brand world
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UK packaging awards 2024 - Highly Commended
“F&F has been a hugely valuable strategic and creative partner, also providing rich consumer insight through Rachel on the research front. They guided our team - translating the commercial opportunity into a clear and compelling consumer proposition, brand name, stand-out packaging and design styling.”
Clara Latham, Deeply CEO