Big Challenge: awaken the nation to plant fibre

This prebiotic, plant-based fibre drink is a first-to-market challenger in the growing gut health category.

 

F&F, together with a team of industry experts, is driving consumer understanding of gut health and creating a ‘positive new habit’ in our daily lives.

Deeply

  • Nationwide listing in Holland & Barrett

    Whole Foods Market, Darts Farm (winner of best farm shop in 2025)

    100s of independents from farm shops to delis & whole foods stores

    Listed across all Soho House locations in UK

    Deeply featured by Fearne Cotton and Trinny London to millions of UK followers

    • Naming

    • Research

    • Brand positioning

    • Brand identity

    • Packaging design

    • Copywriting

    • Brand world

  • UK packaging awards 2024 - Highly Commended

“F&F has been a hugely valuable strategic and creative partner, also providing rich consumer insight through Rachel on the research front. They guided our team - translating the commercial opportunity into a clear and compelling consumer proposition, brand name, stand-out packaging and design styling.”

Clara Latham, Deeply CEO

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