Alex Durbridge
Creative Director
Alex is a hands-on creative director, with a passionate and deep understanding of FMCG branding, leads the design team in every aspect of visual communication and art direction.
Packaging is my first language. Fluent in hierarchy, shelf impact and range navigation that gets products off the shelf and into baskets - both real and digital.
Just as important is how a brand looks and connects beyond the pack. Creating identities that are stylish, memorable, flexible, and consistent.
My approach and style celebrate the product story and seek to bring out the joy in the brand.
Design Credit: Satumaa Family Business
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Creative direction that connects
Leading with heart, craft and clarity to bring ideas to life.
Brand storytelling through design
Shaping strategy into simple, distinctive ideas that people actually feel something for.
Collaborative partnerships
Working closely with founders and marketing teams to build long-term, trusted relationships that make great work possible.
Joined-up thinking
Connecting design, strategy, production and commercial goals seamlessly.
Identity and packaging systems
Building cohesive brand worlds that flow effortlessly from pack to platform.
Innovation and NPD
Helping ideas find form; creating new brands from a single spark or product insight.
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07980895492