I support the team in joining the strategic dots, challenging thinking and leading collaborative workshops and innovation sprints, maximizing the diverse expertise within the F&F HUB and our client teams. 

I believe that brands are created by people (founders, leaders and innovative teams) for people (consumers, customers and astute investors), and that branding is a human endeavour powered by authentic passion, fresh thinking and brave decisions.

Starting in retail marketing, I was a Director at Added Value Kantar for eight years, before becoming an independent consultant and coach. With over 20 years’ experience, he has collaborated with the likes of Unilever, P&G, Mars and Mondelez, as well as start-ups and local gems. He has partnered with branding agencies such as Landor, Siegel + Gale, Lambie Nairn and Heavenly on larger projects.