Matthew Pumfrett
Graphic Designer
Driven by a passion for creating impactful FMCG packaging, he takes the creative process from concept to execution, ensuring each design communicates clearly, connects emotionally, and stands out on the shelf.
Packaging is my first language, fluent in structure, hierarchy, and shelf presence that moves products from shelf to basket, online and off. But great design doesn’t stop at the pack. I create visual identities that are distinctive, adaptable, and beautifully coherent across every touchpoint. My work celebrates the story within each product, bringing warmth, clarity, and joy to every brand I touch.
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Design that connects
Creating with intention, emotion, and precision to make ideas visually unforgettable.
Visual storytelling
Translating strategy into meaningful imagery and design systems that people instantly recognize and feel.
Collaborative creativity
Working closely with clients, founders, and creative teams to build relationships that inspire great work.Brand world design
Extending identity beyond the logo — shaping the look, feel, and behaviour of a brand across every touchpoint.
Packaging design
Bringing brand personality to life on-shelf through thoughtful structure, materials, and visual craft.
Brand guidelines
Defining how a brand lives and breathes, creating clear, flexible systems that keep design consistent and alive.
Artworking
Turning vision into precision, refining every detail for print and digital delivery with craft and care.
Animation and motion
Adding energy and emotion through movement, creating dynamic stories that bring brands to life.
Exploration and innovation
Pushing boundaries through experimentation, iteration, and a love of the creative process.
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07305784017