Firefly
Big Challenge: restore the botanical roots of Firefly
Brand owners Purity Drinks came to F&F seeking a more premium image for Firefly, centred around subtle daytime refreshment and natural botanical flavours.
We developed a distinct brand visual and verbal positioning encapsulating the idea of resetting the balance of your day.
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The brand saw growth 49% YOY- 3 times as fast as the total soft drink category.
With a volume uplift of 28% in Firefly’s largest customer and a 35% increase in NOBC since the relaunch.
In subsequent consumer research 87% of consumers agreed that now seeing the drink makes them more likely to purchase firefly going forward.
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Brand positioning
Brand identity
Packaging design
Copywriting
Brand world
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Silver Grocer New product and Packaging Sward
"Firefly has been gaining real momentum over the last few years and we are excited to elevate the brand further with this new design refresh that ensures that the subtle elegance and unique still and complex flavours are really coming through in its design."
Sarah McIntyre, Brand Manager, Firefly Drinks