Pet Head

Big Challenge: humanise pet care

F&F helped Pet Head to transform its brand through a radical revitalisation, designed to emphasise the love we have for our pet ‘besties’. 

The premium and sensorial visual identity, befitting the product truths, saw a dramatic uplift for the brand.

  • The revitalisation was transformational for the brand and increased market share in the UK by over 30%.

    Gained 2500+ retail listings in the first year of launch, with its revenue growing by over 116% globally

    Average Net Promoter Score of 81.5% between the UK and the US, its 2 largest markets.

    • Brand positioning

    • Research support

    • Brand identity

    • Packaging design

    • Copywriting

    • Brand world

  • DBA (Design Business Awards) Bronze Winner 2023 

“Working with F&F was an absolute pleasure throughout the entire rebrand journey. They truly understand brands and consumers, they listened to our vision, and their inputs were invaluable.”

Liliana Saraiva, Global Senior Brand Manager, Pet Head

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